This Means This, This Means That Second Edition Cover Image
This Means This, This Means That Second Edition Cover Image

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A User's Guide to Semiotics by

Goodreads rating: 3.85

Paperback, Published in Mar 2012 by Laurence King Publishing

ISBN10: 1856697355 | ISBN13: 9781856697354

Page count: 192

Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, seem mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.

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