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About the Author: Reid Hoffman

Reid Hoffman is a Partner at Greylock, and Co-Founder and Executive Chairman at LinkedIn.

Reid joined Greylock Partners in 2009. His areas of focus include consumer Internet, enterprise 2.0, mobile, social gaming, online marketplaces, payments, and social networks. Reid likes to work with products that can reach hundreds of millions of participants and businesses that have network effects.

An accomplished entrepreneur, executive and angel investor, Hoffman has played an integral part in building many of today’s leading consumer technology businesses, including LinkedIn and PayPal. He possesses a unique understanding of consumer behavior and the dynamics of viral businesses as well as deep experience in driving companies from the earliest stages through periods of explosive growth.

Hoffman co-founded LinkedIn, the world’s largest professional networking service, in 2003. LinkedIn is thriving with more than 63 million members in 200 countries around the world and a diversified revenue model that includes subscriptions, advertising and software licensing. Hoffman led LinkedIn through its first four years and to profitability as Chief Executive Officer,

Prior to LinkedIn Hoffman served as executive vice president at PayPal, where he was a founding board member. At PayPal he was responsible for all external relationships, including payments infrastructure, business development, international, government and legal. Reid was instrumental to PayPal’s acquisition by Ebay and responsible for partnerships with Intuit, Visa, MasterCard and Wells Fargo.

Reid is a board observer at Airbnb, Gowalla, and Swipely and is a director at Zynga, Mozilla Corp., Six Apart, Shopkick, and Kiva.org. He is an angel investor in numerous influential Internet companies, including Digg, Facebook, Flickr, Last.fm, Ning, Six Apart and Zynga.

Hoffman earned a Master’s degree in Philosophy from Oxford University, where he was a Marshall Scholar, and a Bachelor’s degree in Symbolic Systems from Stanford University, where he graduated with distinction. In 2010 Reid was the recipient of an SD Forum Visionary Award and named a Henry Crown Fellow by The Aspen Institute.

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Find the best price forThe Start-up of You

Adapt to the Future, Invest in Yourself, and Transform Your Career by

Goodreads rating: 3.86

Paperback, Published in Feb 2013 by Random House Business

ISBN10: 1847940803 | ISBN13: 9781847940803

Page count: 272

From the co-founder and chairman of LinkedIn and author Ben Casnocha comes a revolutionary new book on how to apply the strategies of successful entrepreneurship to your career: in other words, how to run the 'start-up of you'.

In a world where wages are virtually stagnant, creative disruption is rocking every industry, global competition for jobs is fierce, and job security is a thing of the past, we're all on our own when it comes to our careers. In the face of such uncertainty, the key to success is to think and act like an entrepreneur: to be nimble and self-reliant, to be innovative, and to know how to network and stand out from the crowd. And this is precisely what Hoffman and Casnocha show you how to do in a book that is both inspirational and supremely practical.

Just as LinkedIn is the one online community that no professional can afford not to belong to, this is the book that no professional can afford to be without.

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