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About the Author: Jay Heinrichs

Jay Heinrichs is the author of the New York Times bestseller, Thank You for Arguing, published in 12 languages. A third edition is available July 4. The leading modern work on rhetoric, it has been taught in more than 3,000 college rhetoric classes and countless AP English Language & Composition classes. It is one of the top ten books assigned to undergraduates at Harvard.

The book has been published in six languages and released in a new edition. He has also authored Word Hero, a book on figures of speech, tropes, and “witcraft.”

Jay maintains the popular rhetoric and language websites and websites In addition, he holds frequent Skype-ins with classes that use his book.

When he’s not spreading the gospel of rhetoric, Jay conducts content strategies and persuasion workshops for clients as varied as the Wharton School of Business and NASA. Middlebury College named him a Professor of the Practice of Rhetoric and Oratory. Bloomberg BusinessWeek magazine did a not altogether flattering portrait of him titled Jay Heinrichs’s Powers of Persuasion.

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Find the best price forHow to Argue with a Cat

A Human's Guide to the Art of Persuasion by

Paperback, Published in Mar 2018 by Penguin

ISBN10: 1846149576 | ISBN13: 9781846149573

Cats rank among the world's top negotiators. They get humans to do what they want, when they want. So if you could learn to persuade a cat to do what you wanted, then any human - colleague, friend, boss, partner, or even your most cantankerous relative - would bow to your magic.

This book teaches you all the tricks you need to get along with even the most stubborn adversary. Among other things, you'll learn how to get your body language just right; perfect your timing - the art of the pounce - and make your opponent feel calm, happy, purring and in control, as you steer him or her away from a fight, and towards a mutually-beneficial, scratch-free resolution.

Surprisingly simple and incredibly effective, this guide to winning arguments will lead you to healthier, happier relationships, a more successful career and, even, the ability to herd cats, should you so wish.

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