Blue Ocean Strategy, Expanded Edition Cover Image

About the Author: W. Chan Kim

W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.5 million copies and is a bestseller across five continents.
Kim is ranked no. 2 in The Thinkers50 listing of the World's Top Management Gurus and the Journal of International Management recognizes him as one of the world's most influential academic journal authors in global strategy. He was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the world's top 5 best business school professors by MBA Rankings. He also received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking. He is a Fellow of the World Economic Forum and an advisory member for the European Union. He also serves as an advisor to several countries.


Blue Ocean Strategy, Expanded Edition Cover Image

Find the best price forBlue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant by

Goodreads rating: 3.84

Hardcover, Published in Jan 2015 by Harvard Business Review Press

ISBN10: 1625274491 | ISBN13: 9781625274496

Page count: 287

A global phenomenon now published in a record 43 languages. Over 3.5 million copies sold. A bestseller across five continents.

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as widely practiced as this approach has been, W. Chan Kim and Renée Mauborgne’s research shows that is not the way to create profitable growth in the future.

In their book Blue Ocean Strategy—now expanded and with a new Preface by the authors—Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company, organization or government can use to create and capture their own blue oceans.

A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.

Learn more at blueoceanstrategy.com. Published by Harvard Business Review Press.

Compare New Book Prices for Blue Ocean Strategy, Expanded Edition
Retailer
Price
Delivery
 
Total
 
...

SEARCHING FOR PRICES...

Categories for this title

Compare book prices with SocialBookco. Get by at the best price. This book is for ISBN which is a copy .