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About the Author: Jay Heinrichs

Jay Heinrichs is the author of the New York Times bestseller, Thank You for Arguing, published in 12 languages. A third edition is available July 4. The leading modern work on rhetoric, it has been taught in more than 3,000 college rhetoric classes and countless AP English Language & Composition classes. It is one of the top ten books assigned to undergraduates at Harvard.

The book has been published in six languages and released in a new edition. He has also authored Word Hero, a book on figures of speech, tropes, and “witcraft.”

Jay maintains the popular rhetoric and language websites and websites In addition, he holds frequent Skype-ins with classes that use his book.

When he’s not spreading the gospel of rhetoric, Jay conducts content strategies and persuasion workshops for clients as varied as the Wharton School of Business and NASA. Middlebury College named him a Professor of the Practice of Rhetoric and Oratory. Bloomberg BusinessWeek magazine did a not altogether flattering portrait of him titled Jay Heinrichs’s Powers of Persuasion.

Thank You for Arguing, Third Edition Cover Image

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What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion by

Goodreads rating: 3.74

Paperback, Published in Jul 2017 by Three Rivers Press (CA)

ISBN10: 0804189935 | ISBN13: 9780804189934

Page count: 480

A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated.

The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specific groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique.

Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, erudite, and truly enlightening, it not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way.

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