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About the Author: Seth Godin

Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.

He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.


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The extraordinary benefits of knowing when to quit (and when to stick) by

Goodreads rating: 3.82

Paperback, Published in May 2009 by Piatkus Books

ISBN10: 0749928301 | ISBN13: 9780749928308

Page count: 85

You'll never be number one at anything without picking your shots very carefully. 'The Dip' is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.

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