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About the Author: Gerry Spence

Gerry Spence is a trial lawyer in the United States. In 2008, he announced he would retire, at age 79, at the end of the Geoffrey Fieger trial in Detroit, MI. Spence did not lose a criminal case in the over 50 years he practiced law. He started his career as a prosecutor and later became a successful defense attorney for the insurance industry. Years later, Spence said he "saw the light" and became committed to representing people, instead of corporations, insurance companies, banks, or "big business."

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Find the best price forHow to Argue & Win Every Time

At Home, at Work, in Court, Everywhere, Everyday by

Goodreads rating: 3.60

Paperback, Published in Apr 1996 by St. Martin's Griffin

ISBN10: 0312144776 | ISBN13: 9780312144777

Page count: 320

The Laws of Arguing According to Gerry Spence

1. Everyone is capable of making the winning argument.
2. Winning is getting what we want, which also means helping "others" get what they want.
3. Learn that words are a weapon, and can be used hostilely in combat.
4. Know that there is always a "biological advantage" of delivering the TRUTH.
5. Assault is not argument.
6. Use fear as an ally in pubic speaking or in argument. Learn to convert its energy.
7. Let emotions show and don't discourage passion.
8. Don't be blinded by brilliance.
9. Learn to speak with the body. The body sometimes speaks more powerfully than words.
10. Know that the enemy is not the person with whom we are engaged in a failing argument, but the vision within ourselves.

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